Freasy makes frozen fresh meals that taste just like homemade. They were ready for a fresh look: something modern and eye-catching, but still keeping the warmth and craft that defines their brand.

Since the logo was already set, I focused on everything around it. I designed new packaging that balances freshness with approachability, making it stand out in the freezer while still feeling handmade. To underline that homemade spirit, I chose a handwritten font and created custom illustrations that became part of the new visual style.

Alongside the packaging, I designed a flyer to share Freasy’s story in a simple, inviting way, and I carried the new look into a clean, user-friendly website design that ties it all together.